For this installment of BEHIND THE GRIND we get to revisit my friends at MOvintage during a combined product shoot for some summer wares, and a photo shoot for their sponsored artist, 99.1 KGGI radio personality, Diana Wehbe. Both of the shoots take place at the Beaumont, CA home of Felicia Jimenez-Knotts, and per usual: it’s a family affair.
Felicia’s babygirl, Brooklyn, is sitting along the sidelines watching her mommy’s friends pose and take pictures. Then she sees them disappear up the stairs and come back with new hair and new clothes. What she doesn’t get to see is that the transformations take place at the hand of her mother: Co-Owner, Buyer, Stylist, and Designer at MOvintage.
While Felicia is changing girls into and out of clothes, Co-Owner, Buyer, and Stylist, Erica Moreno, is directing on set–giving photographer, Jason Tidwell focal points and product specifications. It feels like I’m eavesdropping. The trio and models are working so cohesively it’s like the middle of a romantic comedy, where all awkward introductions have already taken place, and the characters’ natural personality and wit can shine. A plan was made and executed. Direction was given and carried out. Models were made-up, dressed, photographed, undressed, and there was no fumbling on set…until after the product shoot was complete.
The second half of MOvintage’s daily double began around noon when Diana Wehbe showed up for hair and make-up. You know who didn’t show up? HAIR AND MAKE-UP! Fortunately, though, good people roll with good people–so there was a professional MUA on set, just hanging out. Chanel “Coco” Davis ended up being MOvintage’s ace-in-the-hole. She did a damn fine job on hair and make-up and she did it with minimal resources and a smile. As a matter of fact, everything about this photo shoot was both friendly and professional.
MOvintage is a strong brand because they don’t sacrifice professionalism to buddy up, and they don’t build brick walls around their personalities and call it business. They dwell in the beautiful balance of the gray area and they color it with INDIVIDUAL FLAIR.
STAY MOTIVATED. WE GOT THIS.
SPECIAL THANKS TO: