The MOvintage x NEEFFRESH photo shoot was such a thorough example of the magical mix of good and bad it takes to make something beautiful that it almost seemed scripted. But it wasn’t. I was just in the right place, at the right time, during a real moment.
Walking into a crowded Echo Park apartment, I saw some familiar faces and lots of new ones. I learned that I was in the home of a band (What Hands Are For) that’s friends with the MOvintage team, and not in the company’s usual family friendly element–there were no babies playing close by like I expected.
Designers and assistants huddled in corners putting finishing touches on prop crowns and finalizing looks, while the three-person hair and makeup team worked rapidly in very tight quarters to prepare three models for the two titans they were to face: The Colorado Bridge, and New York-based, internationally recognized beauty photographer, NEEFFRESH.
Upon arrival to the Colorado Bridge, we ran into a couple of problems. The first was that no one had done a walk-around of the location so we had some trouble getting TO the bridge itself. The second was once we did get to the bridge, NEEFFRESH said she was “uninspired” and our favorite, thrifty designers were challenged to find another angle that would both re-inspire their collaborator, and accomplish their own vision. So we went for a walk.
The walk against traffic, in gloomy weather was completely worth it when we saw the view, and I think the present–albeit minimal–danger bonded everyone a bit more. By the time the enthusiastic but briefly uninspired NEEFFRESH finished shooting Maya, the first model, we were in a happy place again.
Quality clothes, amazing visuals, and a lesson in flexibility made this shoot an incredible experience and a testament to the resilience of MOvintage as a brand. Even in the face of adversity, each woman was able to keep cool and resolve each issue with grace, and that resulted in an elegant, original, and fire-filled product.
Make Love & Drink Water,